Lucia Šidlikova is an internationally experienced strategic and operational executive with a proven track record in sales, marketing, business development and internationalization.
She is particularly suited as a sparring partner for SMEs with growth ambitions and internationalization ambitions, especially in regulated or technology-driven industries. Her strengths lie in internationalization, sales, scaling, and leadership topics, complemented by a broad advisory network that opens up additional perspectives.
• How can an SME systematically tap into new international markets and scale successfully?
• Which strategies lead to sustainable growth and brand loyalty in the export business with distributors and partners?
• How do you build a successful market and distribution strategy for medical or technology-oriented products?
Lucia Šidlikova has many years of operational and strategic experience in international business development and has established and managed markets in Europe, the Middle East, Russia, Central Asia, and Africa. Her strengths lie in structured market entry, the selection and management of distributors, and the adaptation of global strategies to local conditions. Thanks to her cultural sensitivity, her network, and her understanding of regional market mechanisms, she can provide valuable, practical recommendations for SMEs that want to tap into new markets or internationalize existing ones.
• How can I scale my business model without overburdening the organization?
• What financing and fundraising options are suitable for SMEs in growth phases?
• How can new technologies (e.g. digitalization, automation) be profitably integrated into my business model?
Lucia Šidlikova understands the challenges faced by start-ups and established companies in growth phases. She brings expertise in fundraising, equipment financing, and scaling innovative technologies.
• How can an SME efficiently manage its sales and marketing activities through distributors, agencies, or partners?
• What are the success factors for sustainable B2B partnerships in healthcare or technical environments?
• How can an SME strengthen its brand image and market presence internationally?
Lucia Šidlikova has extensive experience in sales and marketing management across various industries, with a particular focus on medical devices, pharmaceuticals, and consumer goods. She has established, managed, and integrated complex sales structures. Her expertise lies in designing go-to-market strategies, leading cross-functional teams, and brand development in different cultural areas. This experience makes her the ideal sparring partner for SMEs that want to modernize their sales model or focus more strongly on international markets.
• How can an SME professionalize its strategic planning in order to grow profitably internationally?
• How can sales and marketing strategies be consistently aligned with corporate goals?
• Which key figures and control mechanisms are crucial for sustainable performance in global markets?
Lucia Šidlikova has many years of experience in both strategic and operational management. She thinks entrepreneurially and has financial management expertise. She has developed and implemented numerous business plans that combine growth and profitability. Her background in economics (PhD, MBA) complements her operational management practice, enabling her to provide sound feedback on strategic decision-making, business planning, and performance management.
• How do I find and develop managers for international expansion?
• Which organizational structures support sustainable growth in an SME?
• How can coaching & mentoring contribute specifically to strengthening management?
In her work, Lucia Šidlikova has developed business strategies for the life sciences sector and filled leadership roles. She also has experience as a coach and mentor for entrepreneurs and executives. This means that Lucia Šidlikova can not only answer strategic questions, but also provide practical support in building strong management teams.
